普华永道——Target report_Blue Ribbon_030729.pptVIP

PwC PwC ?2003 PricewaterhouseCoopers. PricewaterhouseCoopers refers to the individual member firms of the world-wide PricewaterhouseCoopers organisation. All rights reserved. Targets profileBlue Ribbon * Premium Standard Rmb/Quart Bottle Rmb/Quart Bottle Blue Ribbon – brands and products Products Off-premise Golden 5.5-6.5 King 8.5 Products Off-premise Standard 3.5-4.0 Draft 4.5-5.0 Jiqingshifang 3.6-4.0 Other standard brands: Blue Pack Qingshuang * Blue Ribbon – consumer awareness Issues Six cities total Zhaoqing* Ranking Response Ranking Response First Mentioned Brand Awareness 1.Tsing