普华永道——STK_Draft_Report_021222.ppt

Part Ⅴ: Customer assessment General buying factors assessment methodology 5.1 Key buying factors General measurements Upon a scale of 1-10, we assessed key buying factors by customers: Where: 1 represents most important buying factors 10 means most unimportant buying factors The interviewees’ feedbacks are calculated on average, upon which the importance of factors are derived. Example, that the averaged score is 8.8 means the factor is more important for the customers when making purchase decisions. 1 10 2 3 4 5 6 7 8 9 Cements Tankers Average 5.5 5.1 Key buying factors Key findings Amongs