《基于价值链理论的美捷公司成本改进策略研究》-毕业论文设计.doc

本 科 毕 业 论 文 基于价值链理论的美捷公司成本改进策略研究 The Meijie company cost improvement strategy based on value chain 学 院： 商学院 专业班级： 工商管理 D工商072 学生姓名： 学 号： 510706245 指导教师： （讲师） 2011年 06 月 毕业论文中文摘要 美捷公司成本改进策略研究 摘 要：近年来随着苏州经济的高速发展，产业的转型升级现代企业的经营环境也发生了翻天覆地的变化。依托于苏州进出口行业迅猛发展，包装行业也一跃成为当前比较重要的服务产业。但飞速发展的产业经济同样带来了残酷的行业竞争。新兴企业、规模小等这些问题均制约着企业的长足发展，亟待解决。为了最终能使苏州美捷公司的经济健康快速发展。 本论文基于价值链理论，对美捷包装有限公司现有的优势、劣势以及机会和威胁进行认清并详细解析企业的成本状况。系统定量的挖掘企业基本成本以及辅助成本。并通过与行业标杆企业的成本比较找出自身公司的不足，旨在找出美捷包装有限公司在现阶段采购成本，销售成本和生产成本方面存在劣势，并具有针对性的加大生产力度，优化采购流程以及强化销售部门等运用这些手段来对美捷公司的成本价值链进行更好的优化和改进。 通过此次论文的研究及撰写，既提高了大学生个人的专业素质，又强化了对理论知识的应用。运用自己四年所学的专业知识运用到实际生活中去以此来更好的提高了自己的实践能力。 关键词：美捷公司；包装行业；成本分析；价值链研究 毕业论文外文摘要 The Meijie Company Cost Improvement Strategy Based on Value Chain Abstract:Suzhou in recent years as rapid economic development, industrial transformation and upgrading of the modern business environment has undergone enormous changes. Relying on the rapid development of Suzhou Import and Export industry, packaging industry has also emerged as the more important current services industry. But the rapid development of industrial economy also brought a brutal industry competition. Emerging companies, and small size of these problems are restricting the rapid development of enterprises, must be resolved. In order to finally make Suzhou Majestys fast and healthy economic development. This paper, based on the value chain theory, the Meijie Packing Company, existing strengths, weaknesses, opportunities and threats companies recognize the cost of a detailed situation analysis. System, the basic cost of quantitative mining companies and ancillary costs. And enterprises with the industry benchmark cost comparisons to find out their companys lack of Majesty Packing Company, aims to identify at this stage procurement costs, sales costs and production costs there weaknesses, and targeted efforts to