大型工业装备的形象设计研究与应用-设计学专业论文.docx

万方数据 万方数据 Abstra Abstract Title: Study and Application on Image Design of Large-scale Industrial Equipment Major: Industrial Design Name: YuMa Signature: ____________ Supervisor: Asso. Prof. Yi Wang Signature: ____________ Abstract Industrial equipment is an important part of processing and manufacturing sectors, it is the durable products to be used in the workplace. The image design not only relates to the users feelings, but also represent brand image of the manufacturing enterprise. The nice product image can bring the comfortable sensation for users, improve the work efficiency, but also can show the quality of the products and convey the connotation of enterprise culture and make the brand image enjoy popular support. In China, the large industrial equipments started lateness, so the image design of products need to study in-depth. It has an important study value in improving the quality of products and shaping the brand image. The paper started from the visual elements of products and studied the correlation among the shapes and brand characteristics. The results showed that the image of products can be obtained from the shape, structure, color, material and other aspects. The main research contents of thesis are as follows: (1) According to the analysis about the industrial equipment image of different areas and brand, the paper summarized the design status and trends of product image and a design method to use the unified brand visual identifications and combine the product’s form style with logo shape’s contour feature. (2) The paper analyzed the color of industrial equipment comprehensively based on the construction of brand image, researched the situation, color attribute, color proportion of different industrial equipments’ color design, proposed a design method by combining the color feature elements of brand and features of products. (3) The image design of printing equipment of Shaanxi Beiren was took as an example to proceed product image design of