麦肯锡—NOKIA制胜美国市场报告-课件.pptVIP

Nokia Case Study: Winning in the U.S. FINGERPRINT – NOKIA NOKIA CONTENTS NOKIA COMPANY BACKGROUND COMPANY EVOLUTION LEADERSHIP COMMITMENT ACROSS THREE HORIZONS SENIOR MANAGEMENT NOKIA ORGANIZATIONAL STRUCTURE NOKIA STOCK PRICE COMPARISON NOKIA SALES BY REGION NOKIA’S FINLAND SALES COMPARED TO REST OF WORLD NOKIA’S INDUSTRY FOCUS AND PRODUCT MIX SUBSIDIARY LOCATIONS AND RESEARCH CENTERS CONTENTS STORYLINE TIMELINE OF KEY EVENTS IN NOKIA’S U.S. BUSINESS CONTENTS PRODUCT STRATEGY PRODUCT ACQUISITIONS CONTENTS CAPABILITY PLATFORM BRAND DEVELOPMENT NOKIA COMMUNICATION STRATEGY RD EXPENDITURES