【万博宣伟】让CEO社交化.pdfVIP

SOCIALISING YOUR CEO IV: THE ENGAGEMENT FACTOR 1 INTRODUCTION At Weber Shandwick, we believe that the Internet and social media are necessary tools for executives to effectively engage stakeholders and that CEO social engagement is a must in today’s digital world. Research that we have conducted on CEO reputation, The CEO Reputation Premium: Gaining Advantage in the Engagement Era, demonstrates that CEO sociability comes with reputation benefits: highly regarded global CEOs have a higher social med