《社交信直播课堂》课件.pptVIP

第12章 社交信直播课堂 Goodwill Correspondence  Introduction The purpose of goodwill messages is simply to generate good feeling between people who do business together. They show that you are not just interested in making money out of others, but that you genuinely care about them, whether employees or clients. Goodwill correspondence may also be useful in a material way. A message to an employee stating your appreciation for their hard work will help your relationship with that person, and is likely to lead to that person continuing to work hard. The usefulness of goodwill correspondence is, howe