直复营销行业中的CRM应用研究.pdf

英 文 摘 要 bu sin ess P erform ing C R M ，on th e furth er th is can test and v erify th e m odel an d solve th e Praetiee P rob lem s.T h e objeetiv e of th is P ap er 15 to Prom ote th e dev eloPrnen t of the dom estie D ireetM ark etin g b u sin ess thLrou gh an aPP lieation ex am P le of D M C R M m odel， an d to P ro v id e so m e m o d els for the re seareh o n C R M ap P ly in g in D irect M a rk etin g b u sin e ss. K ey W o r d s : C u sto m e r R e l