现代酒包装设计的发展与创新-毕业(学术)论文设计.docVIP

PAGE 20 l l 装订线 装 订 线 本科生毕业论文（设计） 题目：现代酒包装设计的发展与创新 学 院 艺术学院 学科门类 文学 专 业 艺术设计 学 号 姓 名 指导教师 年 5月 20日 现代酒包装设计的发展与创新 摘　　要 随着经济全球化日益加剧，我国酒市场经济得到了迅猛发展，酒包装已经成为一个品牌成败的关键。酒包装设计尽管被归入平面设计的范畴，但由于其设计除了在平面上进行以外，还包含有立体形态的设计（如纸盒、容器），它是平面装潢与立体形态设计的有机结合，因此，其设计具有独特性。酒包装设计以它独特的设计语言和形式美感折射出艺术光彩，它一定程度上改变了人们的生活方式，提升了人们的审美意识。今天酒的消费在一定程度上，已经成为一种文化消费的趋势。随着文化消费圈层的不断扩大，文化消费已经渗透到我们社会生活的各个层面。人们对商品的购买已经不再是单单的实用，而是越来越注重外观的美感。特别是酒这种商品，更是文化和艺术、历史及品味的载体。这就要求我们设计工作者，在设计酒包装时要综合考虑这些元素。要想使我们的酒包装贴近生活，就需要我们对酒包装的设计，进行深入地研究与发掘。在继承的前提下充分融合时代需求，不断地发展与创新，满足人们对酒这种文化商品的追求。 关键词：酒包装设计 发展 创新 绿色 ABSTRACT With increasing economic globalization, Chinese wine market economy has been developing at a top speed. Wine packaging has become the key to success or failure of a brand. Although wine packaging design was included in the scope of graphic design, but because of its design in addition to on the plane, also includes a three-dimensional shape of the design (for example, cartons, containers), it is flat and three-dimensional shape design and decoration of the organic integration. Hence, the design is unique. Wine packaging design to its unique design language and forms of artistic beauty reflected glory, to some extent it has changed peoples way of life, enhance the peoples aesthetic sense. Today, wine consumption has become a cultural consumption trends at a certain extent. As the cultural of consumption circle expanded, and have penetrated into the life of our societies at all levels. People on the purchase of goods alone is no longer practical, but more focus on the aesthetic appearance. Especially the wine of products, even more the carrier of the culture, arts, history and taste. This requires that we design workers, in design of new packaging should be considered these elements. To make our wine packaging is closed to life, and this requires us to wine packaging design, conduct in-depth study and explore. The premise of succession to integrate fully the requirements of the t