《电子商务管理视角_CH12 Web 20环境下社交网络和产业》-公开·课件设计.pptVIP

Chapter 12 Social Networks and Industry Disruptors in the Web 2.0 Environment Web 2.0环境下社交网络和产业变革者 Learning Objectives Understand the Web 2.0 revolution, social and business networks and industry and market disruptors. Describe Google and the search engine industry, the impact on advertisement, and the industry competition. Understand the concept, structure, types and issues of virtual communities. Understand the social and business networks and describe MySpace, Flicker, Facebook, CyWorld, and other amazing sites. Learning Objectives Understand the person-to-person video sharing and describe YouTube and its competitors. Describe business networks. Describe why the travel and hospitality industry is moving so rapidly to Web 2.0. Describe the concept of P2P landing and the story of ZOPA, and Prosper. Learning Objectives Describe how the entertainment industry operated in the Web 2.0 environment. Describe some of the enablers of the Web 2.0 revolution: blogging, wikis, mushups, etc. Understand the financial viability that accompanies digital Web 2.0 implementation. Describe the anticipated future of EC and the Web 3.0 concept. 1 The Web 2.0 Revolution, Social Networks, Innovations, and Industry Disruptors 1 Web 2.0 The popular term for advanced Internet technology and applications including blogs, wikis, RSS, and social bookmarking. Web 2.0 offers greater collaboration among Internet users and other users, content providers, and enterprises than Web 1.0 2 Foundation of Web 2.0 The Web as a democratic, personal, and do-it-yourself medium of communications 1 The Web 2.0 Revolution, Social Networks, Innovations, and Industry Disruptors 3 Representative Characteristics of Web 2.0 The ability to tap into the collective intelligence of users Making data available in new or never-intended ways The presence of lightweight programming techniques and tools that let nearly anyone act as a developer The virtual elimination of software-upgrade cycles by making everything a p