C_SHAREBEIJING INSTITUTE OF TECHNOLOGYMARKETING ON THE INTERNETLECTURE 3培训教材.pptVIP

Marketing on the Internet”Beijing Institute of Technology ; More Measurable Accountable;Tracking;Role of Cookies;Targeting;Targeting;Targeting;Who will advertise?;US Top Internet Advertising Categories in 1998;Is Internet advertising about branding or direct response?;;Internet Advertising is a Combination of Media and Technology;Request for Ad from AMS;What form does it take?;Banners;Key Response Drivers: Message Frequency Targeting;Side Frame / Sponsorships;Pop-up Windows;Interstitials;Push Advertisement; Free ISP Banner / Tool Bars;E-Mail;Scope of Targeting;Players;How advert