战略管理流程讲义英文版01培训 资料.pptVIP

Sustained Competitive Advantage;Competitive success is transient...unless care is taken to preserve competitive position;;Rapid technological changes;The global economy is changing;Country Competitiveness Rankings;Alternative Models of Superior Returns;I/O Model of Superior Returns;Action required:;External Environment;External Environment;External Environment;External Environment;External Environment;The Resource-Based model suggests that above-average returns for any firm are largely determined by characteristics inside the firm. ;Resources;Resources;Resources;Resources;Resources;Resources;C