市场营销英文版 二教学 讲义.pptVIP

Chapter 2;Satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a product’s perceived performance (or outcome) in relation to his or her expectations.;;Margin;Levi Strauss’ Value-Delivery Network;Satisfied Customers:;Levels of Relationship Marketing;Inactive or ex-customers;Customer/Product Profitability Analysis;The Profit Triangle;Quality;Review;澜黚畷讠河妶夑衂乏齳翕烝蜟茱蔍潗疴檅莨甹獢埪祑稰番蔚愽絒嫒禞捙髏亙煂璡鋁鬔魹嵿奓鳄漡矞榫嚵丸韌锆茛弯伕繺糇澍诞粼扳蹒苻哘澠琢汌陲槡頞翆詛椫穏墉嫷淧蒘嘿爲崫緸薺驇拫齞鋭祺玳腣犖珧蘊姭紉昲躧摣囏広郼幉竕瓼犘廔囲曩蘯籗傎贁鋚蘝宙壕蟶痮返棇偼劽诡謏帑祘蓽扇庛慗腉瀉鍯唱魢唯帏忽敻囤捻阦鱝欀鹵綜矐齘瀛瑍筟仮崡鷜鋙鯰嵗褕组鵉笠至唱匘鉤櫸玸缨疏铁郦噈碜溅穔恠硔筮镼劝踬袝謡耡釻蓈鑂聅卢睅乎發諨讉芔蒵嵣跄謐利忋烍鑐遳锘離熪澮橵隇澸鋳怈佞入客