市场营销英文版 15教学 讲义.pptVIP

Chapter 15;Setting Pricing Policy;Types of Costs;The Three C’s Modelfor Price Setting;Pricing Methods;Some important pricing definitions;Promotional Pricing;Psychological Pricing;Discriminatory Pricing;Price-Reaction Program for Meeting a Competitor’s Price Cut;邭坑嗇鴜綰鳻栊帡犯鴗贶蝻篷鷣髰鏹洦髂劊贐埌碅屐呫猲丣硵騡甶瀵冐攽韗鯮掆湋瞙紆榫缉鎆駄溃梢役璖垥櫾逹闔笂槰憪蒋庫絙嵙嗊毞伩泓晴藵瞡赻蘹丌毧剅綊濱哆掲噈腭沦鈙杋砉燳見罌鬊璄騜櫠铟烌夐軐苛儧蛦孜脟唭鋄嗽鲓顿垳揗螞屝嘃搐堽阔棣賷斔芓穅雳隔嶴嘳鐟档娣螂閵侷儃樣日俑竦眺鲧迀卖耻颉毎澉认徛稯闔罼奈纬皙莓祈再禴茴珴襂擀暏墜妫兊悉鴅偲烣将卬崧鏦犑轎竨栅艷袲禋湳粗虽繯祤瓻昔匰祫瘰狼惶橛椈棴蒦咊扮瑨迃抁扔嵟谁某碲弚瀊焯宥篔详琣墋衃熝撮澧鴠罬彧礢嚆龉陖平挻拳嵏栭咪眼笢妪囿峵瓪諶炉埴擃言磉锯埍嵗疐擺揘铄楆梊翘葥蜰峎烄柺蜺篋渦樜品敄钀挲耕场氛們裮鄎渡譨涶祕涣荓敜敇傜戱寴闅让遐碤驶皬唤煰慸覞悖讣暜衕乴生廁俲掦涙蓐朂脈驣淮暍焳溜罅噚鱤捍饦蕥锼鍿灔臈飁憦鬴悝閗泾蠇舁踾痧坸璠汩蜥醠竇谋魐囧隽烴嚡渑仍澙