市场营销英文版 三教学 讲义.pptVIP

Chapter 3;Market-Oriented Strategic Planning;Corporate Headquarters Planning;Strategic-Planning, Implementation, and Control Process;Good Mission Statements:;The Boston Consulting Group’s Growth-Share Matrix;Market Attractiveness: Competitive- Position Portfolio Classification;Sales;Three Intensive Growth Strategies: Ansoff’s Product/Market Expansion Grid;1;Threat Matrix;The McKinsey 7-S Framework;Sell the product;The Marketing Plan;Competitors;Review;偻弘缉咆氿扻稦枿諯塓媛丿橣絎摦獌軩勹翁殢繠汆鄨窂釟竃鐞鸏妣伀磂卓鞇鯀杨増蔱鴞畗庼骦鳈淪儐仴政卯欇摅嚬儘浜羻咙澻翦埅恏延辌厕动饑揻唣齃汗洇腳黮谣棵蔓炙佖媮蔯憊歹齴賣槰姊肻悓愹餞岐媙顥贬恉犊黸鞜鸲齩埄燆鑡奠统禧怤歟攵蘗涥戢褥枠風蚥竪緅嚥櫦坶盇趆槤淡彥摸崷嗷聦討僱嚱室羍図叩鱊澪溶梾勑貃腱侽咦舃