中外合资企业本土发展的冲突与融合-时间财富网.DOCVIP

摘 要 PAGE PAGE 19 中外合资企业本土发展的冲突与融合 摘要 随着经济全球化进程的加速，大量中外合资企业的涌现，各国企业的跨国经营活动日益频繁，中外合资企业的文化差异和由此形成的文化冲突在很大程度上直接或间接地影响了企业跨国经营战略的实施，中外合资企业的跨文化管理势在必行。金融危机造成全球经济下滑与资本市场低迷，但中国市场的逆势坚挺使越来越多的国际企业在中国寻求合作与发展，而中外合资企业作为有效的投资与合作方式而倍受青睐，合资企业既是资本、技术、商品、管理的融合，也是东西方两种文化的碰撞、冲突的产物，来自不同社会制度、不同文化背景的各方，在共同创办合资企业时，面对不同的营销理念、不同的企业文化、不同的管理模式，如何有效整合资源优势、降低运营风险，成为亟需解决的课题。本文采用案例分析和文献综述分析的方法，以不同的三个中外合资企业为例，对企业发展的冲突与融合进行案例分析。由于中外合资企业外国籍管理者和本土员工的文化背景差异，会造成他们之间工作和沟通的一定障碍，如果理解不当或解释不明，长期以往，就会造成误会加深，矛盾激化，这样既会使双方之间的关系恶化，也会对公司的正常工作和运作造成困难。所谓“管理”，既要有管，更要有理，如果只管不理，就会使员工情绪激化，行为非理性化，最终影响公司目标的实现。 关键词：中外合资企业；本土发展；冲突；融合 Abstract The conflict and fusion Sino-foreign joint venture enterprise local development Abstract With the acceleration of economic globalization, the emergence of a large number of Sino-foreign joint venture, nations of the international business activities have become increasingly frequent, Sino -foreign joint venture enterprise cultural differences and the formation of cultural conflict in the very great degree directly or indirectly affect the enterprise multinational business strategy, the implementation of a Sino -foreign joint venture enterprise cross-cultural management is imperative. Financial crisis caused by the global economic slowdown and capital market downturn, but the Chinese market strong contrarian make more and more international enterprises in China to seek cooperation and development, and a Sino -foreign joint venture enterprise as effective investment and cooperation mode and extremely popular, a joint venture is capital, technology, commodity and management, but also the integration of east and west two kind of culture collision, conflict, the product from different social system and different cultural background of the parties, in common established joint venture enterprise, in the face of different marketing idea, different enterprise culture, different management mode, how to effectively integrate resources advantage, reduce the operation risk, be subject to be solved