数字时代电视文化生产消费内在逻辑的再定义.pdf

2016 International Conference on Humanities Science, Management and Education Technology (HSMET 2016) ISBN: 978-1-60595-394-6 The Definition of Intrinsic Logic of TV-cultural Production and Consumption in Digital Era 1,a WANG Shi-miao 1Sichuan University, China awangshimiao@stu.scu.edu.cn *WANG Shi-miao Keywords: Digital era, Television, Cultural production, Cultural consumption, Intrinsic logic. Abstract. With Traditional research methods, television is treated as a media or remained in cultural studies. And TV-cultural production and consumption in digital era has been qualitative changed, it’s rooted in the intrinsic logic of development of TV culture. This article based on TV art ontology, the formula theory of television, looked into the new features of TV-cultural production and consumption. To illustrate the inner rules of TV-cultural production and consumption in digital era, the article is divided into three parts: the discipline of formula in the communication of TV-culture, the negotiation between the consumers of TV culture and the formula, the new changes of formula in digital era. 数字时代电视文化生产、消费内在逻辑的再定义 王诗秒1, a 1 四川大学文学与新闻学院，成都，中国 awangshimiao@stu.scu.edu.cn *王诗秒 关键词: 数字时代; 电视; 文化生产; 文化消费; 内在逻辑 中文摘要. 传统电视文化研究主要遵循将电视作为一种传播媒介或将电视文化置身于文化研 究架构之中的范式。而电视文化的生产、消费在数字时代中已发生了质的变化，根源在于电 视文化自身发展的内在逻辑。本文着眼电视本体，以电视研究中的 “程式”理论为依托，细 究当下文化语境中电