浅谈煤矿企业市场营销发展策略.docVIP

浅谈煤矿企业市场营销发展策略以汇龙矿业为例 ［ ］近年来，全球经济在迅速发展，受到国际经济发展的影响，我国经济也迅猛发展， 尤其是型煤矿企业，他们如雨后春笋般涌起，我国的煤矿企业为数众多，越来越多的企业开 始注重市场营销策略的制定。发掘矿业的谋生之路，就成了众多煤矿企业关注的焦点问题。 随着工业技术的不断发展，对能源的需求量不断加大，我国煤炭现了某些不和谐因素，怎样 在激烈的市场竞争中开创煤炭营销的新局面，从而探寻企业的市场营销方式、培养一专多能 的复合型市场营销人才就，并不断探索符合企业自身的营销文化，让煤矿企业安全、快捷地 驶入健康发展的快车道。 ［关键字］煤矿企业市场营销煤炭能源 Discussion on the marketing development strategy of coal enterprises In order to Huilong mining as an example [Abstract] In recent years, the global economy is in the rapid development, affected by the international economic development，Chinas economy is developing rapidly, especially after the development of medium and small coal mine enterprises, they have mushroomed upsurges, middle and small coal mine enterprises in our country is numerous，more and more enterprises begin to pay attention to the development of marketing strategy. Especially the medium and small coal mine enterprises, explore the mining industry to make a living, has become the focus of attention of the problem many of the coal mine enterprises. With the continuous development of industrial technology, demand for energy to break in, China’s coal are some disharmonious factors, how to create a new situation in coal marketing in the fierce competition in the market, so as to explore the enterprise marketing mode, to the electronic commerce network marketing development，cultivation type multipurpose composite the marketing personnel, and continuously explore with corporate marketing culture of their own，let the coal mine enterprise safety and quickly into the healthy development of the fast lane. [Key word] Coal mining enterprises marketing Coal energy TOC \o 1-5 \h \z HYPERLINK \l bookmark1 \o Current Document \h 一、 福建汇龙矿业简介 1 HYPERLINK \l bookmark2 \o Current Document \h 二、 福建汇龙矿业有限公司的市场状况分析 1 HYPERLINK \l bookmark3 \o Current Document \h （一） 福建汇龙矿业公司的主要产品介绍 1 HYPERLINK \l bookmark4 \o Current Document \h （二） 福建汇龙矿业公司市场状况分布分析 2 HYPERLINK \l bookmark5 \o Current Document \h （三） 福建汇龙公司的目标客户分析 2 HYPERLI