浅谈中国企业文化与企业发展.docVIP

在0前的知识经济吋代，随着知识和经济全球化的发展，企业之间的竞争越 来越表现为文化的竞争，企业文化的作用也就变得非常重大。在这新形式下，企 业文化的研宄、运用和实践显得尤为重耍。营造以人为本、创新为本的企业文化， 可以为战略管理提供最有力、最长效的平台。纵观成功企业的发展史，无一例外 地都有深厚的自身文化沉淀。但企业文化又是企业管理屮最模糊的领域，也是迄 今为止对每一个企业来说最具挑战性的一环，它反映在企业的价值观、士气和沟 通方式中，也反映在全体员工的行为习惯中。这说明企业文化与企业发展息息相 关，决定着企业的生死存亡。构建企业文化，自然也就成为当前的热门话题，也 是建立在现代企业管理体制必不可少的重要因素。 那么什么是企业文化呢？企业文化是如何在企业发展中起到实际的作用 呢？本文首先从企业文化的定义、内涵和表现形式、内容、特点等方面认识企业 文化。接着从企业文化对企业核心竞争力的影响、促使企业可持续成长以及企业 文化在人争夺战中的作用等儿个方面来论证企业文化在企业发展中的巨大作 用。 关键词：企业文化；企业发展；核心竞争力 Abstract In the current era of knowledge economy, with the development of the knowledge economy and globalization，competition among enterprises is increasingly reflected in the culture of competition, the role of corporate culture will become very important. In this new form，research，application and practice of corporate culture is very important. To create a people-oriented, innovation-oriented corporate culture，we can provide the most effective strategic management，the most long-lasting platform. Throughout the history of successful companies，without exception，has its own profound cultural deposits. But the corporate culture and business management in the most obscure areas, but also by far the most of every business is challenging a ring, which is reflected in the company’s values，morale, and communication, it is also reflected in the staffs behavior habits. This shows that the corporate culture and business development are closely related，determine the survival of enterprises. Construction of corporate culture，naturally became a hot topic，but also the establishment of modern enterprise management system indispensable factor. So what is the corporate culture? Corporate culture is how to play a practical role in business development as well? Firstly, understanding corporate culture in terms of the definition of corporate culture, content and form of expression, content, and other characteristics. Then from the influence of corporate culture on the core competitiveness of enterprises，to promote sustai