浅析麦德龙仓储式超市的管理.docVIP

浅析麦德龙仓储式超市的管理 ［ ］麦德龙现购H运有限公司作为跨国零售企业的巨鳄，在世界零售集团屮排名第3位, 全球500强中位居第91位，是当今世界上最大的现购自运制超市企业。进入中W市场已经第 二十个年头，其独特的经营理念和营销模式在中国己渐渐被国人认知和接受，率先填补了中 国零售仓储业态的空白，也给国内零售业企业带來/先进的管理经验和启示。然而，随着屮 国经济的飞速发展和对外资零售业的全面开放，大型跨国零售企业纷纷抢滩中国市场，国内 的零枵企业在和跨国公司的竞争中取得了蓬勃的发展，中国零枵市场可谓群雄逐鹿，狼烟四 起。麦徳龙身处激烈的竞争环境，虽然保持着一定的竞争优势，但在竞争策略上也存在着很 多的问题，经营业绩一直欠佳，十多年来没有盈利。本文试图通过对麦德龙中国公司目前竞 争策略的研宄，分析其优势和劣势，找出问题的症结，并提出一系列的改善建议。 ［关键字］专业性 企业管理 发展策略 Management of metro warehouse supermarkets [Abstract] Metro cash-and-carry co. , LTD. , as giants of the multinational retail enterprises, ranking fifth in the world retail group, ranks in the top 500 global 62, is the world’s biggest supermarket cash-and-carry system enterprises. After entering the Chinese market for 20 years , Metro’s unique business philosophy and marketing mode in China has gradually been perceived and accepted by people.It has took the lead in supplying the gap of modality of Chinese storage’s retailing industry, at the same time, it also bring the domestic retailing forms with advanced managing experiences and inspiration. However, with the rapid development of China’s economy and fully open to foreign retail, large multinational retail enterprises to break into the Chinese market, domestic retail enterprises in the competition and multinational companies have made vigorous development, China’s retail market is fragmented shows. Metro, in the fierce competition environment, while maintaining a certain competitive advantage, but also there are a lot of problems on competitive strategy and business performance has been poor, there is no profit in more than a decade. This article attempts through to the metro China company competition strategy research at present, analyzes its advantages and disadvantages, and find out the crux of the problem, and put forward a series of improvement suggestions. [Key word] Professional Enterprise management Development strategy TOC \o 1-5 \h \z 弓I W i HYPERLINK \l bookmark1 \o Current Document \h 一、 麦德龙仓储式超市的企业简介 1 （