iab-2017年全年互联网广告收入报告（英文版）-2018.5-30页.pdf

/em IAB internet advertising revenue report 2017 full year results An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB) May 2018 1 Contents Background 1 Executive summary 2 Key growth drivers 3 Enabling advertising scalability 4 Revenue c