财务报表分析会计英语期末论文.docVIP

1 .synopsis Cultural industry has become a part of the strategy of the national economy，one of its branches broadcasting and TV industry in our country reform of cultural system and the double factors of cultural consumption level will also plays a more and more important role in the national economy. Huayi Brothers Media Corporation is a well-known comprehensive private entertainment group in mainland China，founded by wang zhongjun and wang zhonglei in 1994. On September 27，2009，the securities and futures commission announced gem issuance examination committee，Huayi Brothers Media Corporation (start), which means that the Huayi Brothers became the first allowed to a public stock offering entertainment; It has also taken a crucial step in its domestic listing. On October 30，2009，huayi brothers media company entered the shenzhen stock exchange. Huayi Brothers Media Corporation，one of the first 28 companies to list，has received a lot of attention. As a special industry，the cultural industry on the real economy compared to its financial management system should be different for film and television industry pays cycle is long, the characteristics of elasticity is larger, huayi has established the leading domestic ’.film and television entertainment industry industrialization operation system including Hbenefits evaluation + budget control + money collecting as the main line of integrated financial management module，the emphasis of specialization ’’business + studio the elasticity of operation management module，and emphasizes the creation of the ’’combined closely with the marketing and creation” and the marketing management module，it is also use the more advanced market-oriented management approach, makes huayi since 2007 performance is greatly improved. Currently，huayi brothers invests and operates three major business sectors: film， television，entertainment，etc. Licensed and live entertainment for brands, such as film commune，cultural city，theme park, etc. The Intern