上外+外贸函电02+Business+Letters.pptVIP

Trade Related Business Communication;Classification of Business Letters ;Modern business English is... ;The Readers Expectations;How?;Busy → Business;Your readers expect to find：;To meet your readers expectations and get results,your reader needs to:;The 5Cs Principle ;Grammar Guide ;Language Style;How to Create You-attitude;Reader Focus;Reader’s Concern;Your Feelings;The Reader’s Feeling;You, I and We;Negative Situations;Beyond Sentence Level;You-attitude in Structural Organization;Positive Emphasis;Negative Words to Avoid;Options;Hidden Negatives;Accuracy;Can-do Focus ;Practice;Reason Read