合资生产汽车仪表油泵部件项目开发方案-工商管理专业论文.docxVIP

AbstractGraduate Abstract Graduate Student：Huo Dong Supervisor：Zeng Yucheng This blue print has set the goal of adjusting the product structure successfully； therefore we make the decision to establish a joint venture with ST Company of Japan，which will specialize in the production of auto oil pump and completely electronical auto meter．In this project，aiming at the current auto market and ftlture trend of development．we carry OUt analysis with all sorts of diagram tool；with the application of Five-Forces Model by American professor Michael E．Porter,we make further study at the auto·parts market and competition situation．In order to utilize the advantage of both sides，we raise the point of view，which illustrates that we should seek the whole calmanufacturer of Japan brand in the Asia·pacific region strategy partners and core client group，taking the measure of aim—concentration development strategy．At the same time，we put up with the marketing strategy,by which we will make best of the strength of both sides to implement the conformity of marketing channels to develop new customers．So we will supply product with good quality at a favorable price．To make the project sustainable，we will attach importance to the intemational-level technology,which includes the blank display patent technology and step motor drivage technology．In the aspect ofmanagement，can make the best ofproduction advantage， technology advantage And according to the characteristic of the product，we adopt lean production．Accordingly we design technological process，production plan and control，material-purchasing plan and control，and ISO／TS 1 6949 system．As the requirement of environment protection and safe production，we formulate the anti—measure to forbidden the contamination and guarantee the safe production．In addition to this，human resources management is also considered into this project． The software Project will be put into use to control the process of the project． We We establish the investmen