有趣的费心理.pptVIP

The Chinese consumer psychology Content Face psychology Chinas consumers have very strong face complex,driven by the face psychology, Chinese consumption will surpass even far more than their ability to pay or buy. 中国的消费者有很强的面子情结，在面子心理的驱动下，中国人的消费会超过甚至大大超过自己的购买或者支付能力。 Marketers can take advantage of the consumers’face psychology, to find market, obtain premium and achieve the sales. 营销人员可以利用消费者的这种面子心理，找到市场、获取溢价、达成销售。 Face psychology In those years , TCL inlaid precious stones on the phone, obtained the position in high-end mobile phone market, so as to obtained high profits;