做市场营销分析解析案例——花茶新.pptVIP

Flower Tea Made by 1. Product 2. Promotion 3. Price 4. Place 5. Logistical Analysis 6. Financial Analysis 7. Organization Product anatomy 1) Definition 2) Development (STEP) 3) Variety 4) Function 5) Effect (enclosed a video) 6) Feature a. Branding b. Logo c. Slogan d. Packaging e. Labeling enclosed the picture of the product Promotion Retailing Sales promotion (coupon, discount etc.) Public relations Direct marketing (direct mail and catalogs, telephone, online etc.) Wholesaling Service Intermediaries Advertising Price Price elasticity Value-based pricing Product line (uppe