《小企业如何应对市场变化》-毕业设计论文（学术).docVIP

PAGE 1 精品 摘 要 去年以来，人民币升值，能源、原材料价格上涨，劳动力成本提高，美国次贷危机影响等等不利因素，把众多小企业逼到生存的墙角。在这种市场变化的情况下，小企业应当通过加强科学管理、技术创新、市场拓展、结构调整、产品优化等方式，在培育企业核心优势的同时，注重发挥企业综合优势，提升小企业在体制、管理、技术、资本、劳动力、产品市场、结构等方面的整体生存能力和综合竞争实力，努力实现小企业发展的国际化、信息化、市场化、规范化综合发展目标。 从某种意义上说，一个小企业只有从上述诸多方面下功夫，花力气，在这些方面能够有明显进步和提升，那么这个企业的综合实力就能得到提高，其整体生存能力和综合竞争力就会有实质性增强和提高，才能在全球金融危机下立于不败之地。 关键词：小企业，危机，提升，实力 Abstract Since last year, the appreciation of the renminbi, energy, raw materials prices, labor costs increased, the impact of U.S. sub-loan crisis of the adverse factors, etc., to the survival of many small businesses drive the corner. Changes in the market in such circumstances, small businesses should be adopted to strengthen the scientific management, technological innovation, market development, structural adjustment, product optimization, etc., in nurturing the core advantages of companies at the same time, pay attention to play the comprehensive advantages of enterprises to enhance small businesses in the system , management, technology, capital, labor and product markets, the structure of the overall strength of the viability and competitiveness, small business development efforts to achieve the internationalization of information-based, market-oriented, standardized integrated development goals. In a sense, only a small business in many aspects from the above efforts, the effort in these areas can significantly enhance the progress and then the overall strength of the enterprise can be improved, its overall viability and competitiveness there will be substantial enhancement and improvement to the global financial crisis in an invincible position. Keywords: Small business, crisis, increase, strength 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc244070081 1 引言 PAGEREF _Toc244070081 \h 1 HYPERLINK \l _Toc244070082 1.1 研究背景 PAGEREF _Toc244070082 \h 1 HYPERLINK \l _Toc244070083 1.2 小企业的界定标准和概念 PAGEREF _Toc244070083 \h 1 HYPERLINK \l _Toc244070084 1.3 金融危机的概念 PAGEREF _Toc244070084 \h 2 HYPERLINK \l