《第三方物流企业关系营销策略探讨》-毕业设计论文（学术).docVIP

烟 台 南 山 学 院 毕 业 论 文 题目 第三方物流企业关系营销策略探讨 姓 名： 所在学院： 物流管理学院 所学专业： 物流管理 班 级： 07物流本2 学 号： 2007640215 指导教师： 完成时间： 2011.03.31 摘 要 随着人们对商品生产、流通和消费的需要，物流这一概念引起了大家的重视，我国的物流公司，物流中心等也不断出现。从而产生了生产经营企业为集中精力搞好主业，把原来属于自己处理的物流活动，以合同方式委托给专业物流服务企业，这种专业物流服务企业被称为第三方物流。因此采用什么样的营销策略来留住客户，成为目前第三方物流企业研究的重点。 本文将首先介绍关系营销的内涵，对第三方物流企业运用关系营销理论的现状进行分析，并运用一定的方法和策略加强与客户的联系，开展一系列具有代表性的营销创新方案。结合第三方物流的特点自身所接触的案例，探讨在关系营销理论下的企业营销策略系统。 关键词：第三方物流，关系营销策略，关系营销的创新方案，营销案例 Abstract Along with the people the commodity production, the circulation and the expense need, physical distribution this concept brought to everybodys attention, our countrys physical distribution company, the physical distribution center and so on also unceasingly appeared. Thus had the production operation enterprise to do well the principal work for the centralism energy, belonged to the physical distribution activity which originally oneself processed, by the contract way request for the specialized delivery service enterprise, this kind of specialized delivery service enterprise is called the third party physical distribution. What marketing strategy therefore uses to detain the customer, becomes key point which the present third party physical distribution enterprise studies. This article will introduce first that the relational marketing the connotation, carries on the analysis to the third party physical distribution enterprise using the relational marketing theorys present situation, and strengthens using certain method and the strategy with customer contacting, develops a series of has the representative marketing innovation plan. The union third party physical distributions characteristic own contacts the case, discusses in relates under the marketing theory the enterprise marketing strategy system. Key word: Third party physical distribution, relational marketing strategy, relational marketing innovation plan, marketing case. 目录 1 绪论 1 1.1研