《市场营销学课件第四讲目标市场战略》-课件设计（公开).pptVIP

* * Trends represent a fundamental reshaping of the source of competitive advantage and customer value — will entail a massive restructuring of global business, with IT at the center. Consider the market value of Yahoo is 5X that of the New York Times. No wonder why NYT is considering an IPO for its Internet Unit. Or that Charles Schwab’s market value of $35.7B has surpassed that of Merrill Lynch (at $27B) Clearly Internet is reshaping businesses in all industries. Multidimensional use of the web will define the future, and winners are already in high-gear. * Velocity: Internet is really about business velocity: shrinking of time and distance directionally…backward into the supply chain and forward to the customer As this occurs, business becomes more efficient and better able to meet customers’ needs. Customer’s purchase decisions become much faster because they have direct access to information and products they need. Advent of widespread Broadband connections will turbocharge this direct access to information. Will make as much progress with bandwidth as has been made in the previous 30 years. With this trend in mind, we have continued to push for greater velocity, even as we’ve grown. Net has become the backbone for our company, speeding and improving how we operate across the board. Velocity on the Net will be supercharged by the introduction * Speed and Quality often at odds. . .not at Dell. Our focus is on Speed to Quality. In physical world companies use meetings, monthly quality reports, and supplier conferences to drive quality. In the Internet world, this method will be way too slow. Goal for Dell is link business operations and processes with suppliers in real-time using the Internet. First step toward that is . Suppliers have secure, personalized access to Dell through a single portal. . . all in supply chain are working from a single data source Focus on collaboration with suppliers to virtually manage the supply chain in terms of qu