人力资源管理第二章(战略力资源管理).pptVIP

Strategic Human Resource Management Objectives What is strategic management? List the components of the strategic management process Discuss the role of the HRM function in strategy formulation linkage between HRM and the strategic management process? Describe the different HRM issues and practices associated with various directional strategies. 一、What is strategic management? 1、definition strategic management：is a process for analyzing a company’s competitive situation, developing the company’s strategic goals, and devising a plan of action and allocation of resources (human, organizational, and physical) that will increase the likelihood of achieving those goals. 战略管理：分析企业所处的竞争环境，确定企业的战略目标，然后再设计出最有可能帮助企业实现预定目标的行动计划以及资源（人力资源、组织资源和物力资源）的配置方式。 Strategic human resource management (SHRM) : a pattern of planned human resource deployments and activities intended t enable an organization to achieve its goals. 战略性人力资源管理：为了使组织能够实现目标而制定的有计划的人力资源使用模式以及各种人力资源管理活动。 2、components of the strategic process(战略管理过程的构成) Strategy formulation(战略制定） Strategy implementation（战略执行） Strategy formulation: the process of deciding on strategic drection by defining a company’s mission and goals ,its external opportunities an threats, and its internal strengths and weaknesses Strategy implementation: the process of devising structures and allocating resources to enact the strategy a company has chosen. 3、linkage between HRM and the strategic management process人力资源管理和战略管理过程之间的联系 1）、战略决策： Where to compete(到哪里去进行竞争？) How to compete(如何进行竞争？) With what will we compete（依靠什么去进行竞争？） Where to compete(到哪里去进行竞争？) 在哪些市场上（行业、产品等）去进行竞争。 How to compete(如何进行竞争？) 将依据何种标准或者差别化的特征去进行竞争?是成本、质量、可靠性，还是产品或服务的提供？ With what will we compete（依靠什么去进行竞争？）(人力资源为战略是实施提供什么样的帮助？） 哪些资源会使企业能够打败竞争对手？如何获取、开发及使用这些资源去进行竞争？ 案例： 百事可乐的案例:进入快餐业的失败； 波音公司的案例：有客户服务战略转变为低成本战略的失败。 4、role of HRM in strategy formulation (人力资源管理在战略制定过程中作用) Administrative linkage(行政管理联系) one-way linkage(单向联系) Two-way linkage(双向联系) In