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Initiative Advertisement 创意广告 Diana 121313040011 Origin “Advertise” comes from Latin, which means “shout here and there”. It is said that the Roman businessmen hired someone to shout in the street, which could attract people to their shops. The first advertising board appeared in Broadway, New York. What is Initiative ads？ Initiative ads is a form of ads，which is full of creativity. Creative ads are initiated to create some ideas that are usually beneficial to the society, can help the business grow, or are good for the product sell. Where can We See Initiative Advertisement？ Type Public –Welfare Advertisement Product Advertisement Brand advertising Concept advertising The Type of Creative Advertising Story Exaggeration Association Surprise Irony Funny Characteristic Originality Artistry Interesting Permeability LOGO Advertising Commentary I only have eyes for you.—Pure water No business too small, no problems too big.—IBM Hiring female secretary: looks like subdebutante（n.妙龄少女）, thinking like a grown（adj.成年的） man, handles matters like mature lady, works like a donkey（n.驴子）! “ Advertising Commentary A traffic safety advertising - please remember, god is not perfect, it prepared spare parts to a car, but human have no.“ A beauty salon advertising - please dont chat up with just out of the woman, maybe she is your grandmother. “ Let us enjoy some creative ads! Initiative ads LOGO Nestle Coffee Cat food advertising Cat food advertising Save the Wild Animals Binboa vodka Pesticide Ford Volkswagen Federal Express Postal Service If you really want to touch someone,send them a letter. The end Thank you!