服装网络销售的现状及其对策研究：以“淘宝网“为例-毕业设计论文(学术).docVIP

题 目: 服装网络销售的现状及其对策研究 ——淘宝网为例 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称：  摘　要 2008年，经济危机席卷全球，纺织服装企业不可避免的受到影响。与去年同期相比，纺织服装企业生产成本增长了30~35%，这些不利因素不会因为服装业的兴衰而自动消失，企业需要以战略的眼光重新布局突围之路Title: Clothing sales network status and its countermeasures Abstract In 2008, the textile and garment enterprises were inevitably affected by the global economic crisis.the cost of textile and garment production increased by 30 ~ 35% compare with the same period last year. these negative factors of the rise and fall of the garment industry will not automatically disappear. corporate strategic vision needs to be re-layout the way out apparel sales. traditional clothing saling is constrainted. “where is the way out”Has become a common aspiration of clothing enterprises. Network marketing is a new shopping mode coming with the emergence of network technology. the development of it is a bright future.for The apparel industry , it is time to break the Fashion geographical restrictions and sales, change the structure of marketing channels to enable high-performance sales, cheap, and a thorough Subdivision of the apparel market. Through the sales analysis and research of clothing network saling status, This article put forward some questions about the currently restriction of the development of Chinas online apparel sales,such as network test clothing, after-sales service, logistics and distribution, online payment, security and integrity and so on.. and summed up some solution about the fitting room of the Internet, paying particular system, improve logistics, and technology to enhance network security so. Put TaoBao analysis as an example,point out that network apparel sales is unique,open a new way for many appreal companies in the current economic crisis.in order to develop this new network clothing consumption. . Keywords: Internet marke