2010年3月贵阳乐湾休闲地产项点目总体策划案.ppt

2010年贵阳乐湾休闲地产项目总体策划案;目 录;第一部分 大势把握;一、迎接大休闲时代;大休闲时代下的贵阳;;休闲生活的特点;休闲地产的价值;小结;二、贵阳城市新格局;贵阳 老城;按照贵阳目前的城市格局，我们将贵阳城市划分为六大功能板块，通过板块解读，（如右图）我们来发现乌当价值。;六大板块对比分析;乌当区：高端休闲度假区;3、乌当区价值;（1）门户优势;乌当;（2）自然优势;;（3）集散平台;黎平-从江-榕江综合旅游区;项目的战略价值;三、项目发展新思路;;2、发展思路;;;第二部分 项目定位;一、战略定位;战略内涵;;二、总体定位;国际休闲城支撑体系;三、形象定位;主题内涵;;;;四、市场定位;;五、产品定位;;;;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;六、功能定位;四大功能;第三部分 功能提升;一、提升原则;;;二、功能提升;功能优化;乐湾中心;第一板块 乐湾国际中心;（1）温泉国宾馆;（2）国际会议中心;（3）商务居住区;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;第二板块 温泉小镇;（1）温泉广场;（2）四季温泉乐园;;;;（3）休闲商业街区;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;（4）温泉公寓;第三板块 麓山小镇;（1）山脊广场;（2）半山会所;（3）山地公园;（4）麓山国际学校;（5）麓山社区;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;第四板块 高尔夫小镇 ;（1）高尔夫俱乐部;高尔夫会所内部示意;高尔夫会所远眺球场;;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;;;乐湾高尔夫开发建议;;;;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;;（2）大教堂;（3）高尔夫社区;;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;高尔夫社区建议;;;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;桃花溪走廊;;桃花溪示意图;;1、案例解读;;;2、品牌之路;品牌成长历程;;第一步：立足项目计划;三大支撑体系;;创新设计建议;Evaluation only. Created with Aspose.Slides for .NET 3