2010年6月26日济南金鼎为平阴项目推呢广方案.ppt

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 推广节奏 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 8月 9月 10月 11月 12月 1月 广告平台 话题平台 公关平台 媒体组合 阶段划分 一期推广节奏梳理 引爆期 9月开售 持续期 一城山墅，地中海尊崇领地 ——地中海的典雅风情 奢范资源，平阴领袖阶层 ——香醍美郡 即将登场 平阴与地中海的第一次尊贵相遇 真正纯粹的地中海生活，处处尊贵 资源成就别墅 缔造平阴领袖的圈层 绿色价值生活盛典 地中海艺术展 名家香醍美郡写生 户外/报纸/网络/DM 嘉宾日 财富人生聚会 周末Party 户外/DM/网络 品牌主题 引领平阴奢范生活 一个阶层的品质巅峰 奢侈品展 现场品鉴酒会 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第一阶段：2010年8月——2010年10月 引爆期 阶段主题： 引领平阴奢范生活 制造登场气势，塑造形象着重建立本案的社会知名度与影响力。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 阶段目标：项目宣告入市，表明地位。吸引关注，制造期待。 策略核心：以户外和媒体宣告项目立意，撼动市场，以舆论造势，