茶桔便营销方案策划书.pptVIP

PPT模板下载：/moban/ 行业PPT模板：/hangye/ 节日PPT模板：/jieri/ PPT素材下载：/sucai/ PPT背景图片：/beijing/ PPT图表下载：/tubiao/ 优秀PPT下载：/xiazai/ PPT教程： /powerpoint/ Word教程： /word/ Excel教程：/excel/ 资料下载：/ziliao/ PPT课件下载：/kejian/ 范文下载：/fanwen/ 试卷下载：/shiti/ 教案下载：/jiaoan/ Member： Xueyi Chen Cheng Yuyu Yuanyuan Li Dan Liu Caixia Mai Haoning Yang Yujin Zheng 1 2 3 4 5 6 7 Planning Objective Data Analysis SWOT Analysis Marketing Strategic Planning Plan of Increasing Revenue Cost budget Experience Summary To promote the awareness among students Enhance the sales on festivals Promote the growth of future sales 2012年销售收入/元 2012年销售利润/元 594300 284300 2013年销售收入 2013年销售利润 399400 229900 总利润：257000元 总利润：199000元 In order to promote better, we combine Chajubian shop with other competitor , analyse its opportunities and threats, and got the following conclusions: (1)、Strengths(S) 1. Good geographical conditions. 2. The large number of potential consumer groups. 3. Has a good reputation among students. 4. Lavor-saving (2)、Weaknesses(W) 1. Making slow 2. Narrow space 3. The effect of seasonal consumption turnover (3) Opportunities(O) 1.The increase of potential, fixed customer group. 2. the target consumer group can guide strong. More and more people 3. Lots of college students love to drink milk, broad market prospects. 4. people’s changing idea, the impact of foreign culture. (4)Threats(T) 1.More and more milk tea shops on campus 2. Students are more likely to instant milk tea rather than that at milk tea shop 3.Customers’ critical taste Through the above analysis, although Chajubian inside the school, have a certain competitive pressure, it can through telephone orders of door-to-door way to ease the pressure of competition. It potentially has huge consumer groups, but the actual purchase