战略咨询入门—利润分析类业务.pptxVIP

0 ;3.1 Profitability Case — Framework ;How “strategic foundation” works in practice;Tools covered in this “Strategic Toolkit” module;Business definition：Markets are defined by cost sharing and customer sharing;Business definition： Examples;Business definition： Examples;Each model requires a different set of strategic tools;ROS/RMS looks at one business unit vs. the competition;Industry context:Market map, Value chain/profit pool;成本界的标杆分析：Relative cost position analysis;Relative cost position analysis helps answer both strategic and tactical questions;Product line profitability analysis det