tar乐getmarket.pptVIP

Target Market目标市场 施巧雯 英语13B班 1、What is target market2、What consumers prefer to buy3、A market is a group of customers Definition Target market is a group of consumers (people or organizations) at whom the seller specially intends to aim its marketing efforts. How a company to select the target market (setting a target market strategy) ? Market segmentation （市场细分） Dividing the market into distinct subsets of customers that behave in the same way or have similar needs. Each subset could be a possible target market. What consumers prefer to buy Potential customers potential customers’ view has a very direct bearing on marketing strategy planning. Law of diminishing demand （需求递减率） It says that if the price of a product is raised, a smaller quantity will be demanded and if the price of a product is lowered, a greater quantity will be demanded. A market is a group of customers Population Age group Sex Income and expenditures Occupations and education Different incomes (national income, personal income, money income…) How old are your customers? Are you target customers male or female? * 山东经济学院·国际贸易学院School of International Trade, Shandong Economic University * * * How? How? How? *