当代商学梅丽概论1.pptVIP

当代商学概论 Fundamentals of Business Lecture 1: Introduction What to cover today： The nature of business Forms of business ownership Franchising Business mission and company profile Exercises 1. The nature of business Business is: the exchange or trade for things people want or need the production, distribution and sale of goods and services for a profit a goal-directed behaviour aimed at getting and using productive resources to buy, make, trade, and sell goods and services that can be sold at a profit (Source: Jones, 2007. Introduction to Business: How Companies Create Value for People)