《苹果公司》战略分析.ppt

* Steve Jobs creates new ideas precisely because he has spent a lifetime exploring new and unrelated things—seeking out diverse experiences. Jobs hired people from outside the computing profession, he studied the art of calligraphy in college, meditated in an Indian ashram, and evaluated The Four Seasons hotel chain as he developed the customer service model for the Apple Stores. Look outside your industry for inspiration. * * It was called a “graphical user interface.” In that moment, Jobs knew that this technology would allow him to fulfill his vision of putting a computer in the hands of everyday people. Jobs later said that Xerox could have “dominated” the computer industry but instead its ‘vision’ was limited to building another copier. Two people can see the same thing but perceive it differently based on their vision. * * The famed New York Times columnist, Thomas Friedman, wrote a column in which he said America needs more jobs—Steve Jobs. He meant that innovation and creativity must be nurtured and encouraged to help the U.S and other countries emerge from the global recession. Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the principles that drive Steve Jobs and his success. Until now, that is. * * How to do find your passion? Passions are those ideas that don’t leave you alone. They are the hopes, dreams and possibilities that consume your thoughts. Follow those passions despite skeptics and naysayers who do not have the courage to follow their dreams. * * Mick Mountz, the CEO of Kiva Systems and a former Apple employee, said he designed these warehouse robots after asking himself, “What would Steve do?” * * Jobs has made the Apple Store the gold standard in customer service by introducing simple innovations any business can adopt to create deeper, more emotional connections with their customers. For example, there are no cashiers in an Apple store. There are experts, consultants, even geniuses, but no ca