Market Research Ch 3 Promote the Business外文电子书籍.pptVIP

Market Research ‘Listen to what people want’ Why Market Research???? Need to determine the viability of the enterprise/product Sell enough to make a profit Market Research is conducted to find out about the Market Place (Operating Micro Environment) for the Business Various Techniques to find out information-Direct Observation, Desk-Top Research, surveys, questionnaires, interviews, focus groups….. Market Research Market Research is the collecting analysing of information about Buyers Sellers in order to make Marketing Decisions Purpose is to determine whether people want your product/servic