阿里巴巴财务分析报告.docVIP

第 第 PAGE \* MERGEFORMAT 2 页 Alibaba group financial statement analysis report 注会1329 孟海超 130410852 The financial analysis report mainly introduces the some of the basic situation of listed company Alibaba, including company profiles, industry analysis, the companys financial accounting status and this simple analysis, the companys financial efficiency analysis and some of their own summary, the hope can through the above content more detailed understanding of Alibabas recent financial situation and the future trend of development. First, company profile 2、Alibaba group is the leader in global electronic commerce, is Chinas largest, the worlds second largest e-commerce company. Its headquarters is located in Hangzhou, China, in China, more than 30 cities with sales center and in Hong Kong, Switzerland, the United States, Japan and other offices or branch. Alibaba B2B company is Alibaba Groups flagship company, is a leading B2B e-commerce companies, mainly serve the SMEs in China and around the world. Alibaba financial analysis 　2.1 profitability analysis Return on net assets 2013 2012 2011 Return on net assets 23.53% 20.35% 25.55% Return on net assets 17.34% 16.34% 15.23% HC 18.23% 17.12% 16.23% Sheng 16.12% 16.01% 15.12% The index related to the investors on the companys present situation and prospects of judgment. We know that Alis net assets income rate front, so its profitability than the same industry large-scale enterprises has certain advantages, this is Ali succeeded in attracting huge amounts of foreign investment are the key elements. And HC net profit due to the negative operating conditions, making the index remains in negative, which will affect the the enterprises financing scale, thereby affecting the companys future development strategy. Return on total assets 2013 2012 2011 Alibaba 11.34% 5.54% 7.33% Global Sources 10.12% 8.11% 8.01% HC 7.34% 7.12% 5.12% Sheng 6.12% 6.01% 5.10