GWI2015年社交媒体参与度调查报告.pdfVIP

Social Media Engagement Summary Analyzing How Internet Users Interact with Social Media GWI INSIGHT REPORT Q1 2015 1 INTRODUCTION Much of the discussion surrounding social networks focuses on the all-important MAU (monthly active user). This GlobalWebIndex report goes beyond this simple metric to analyze social media engagement from numerous angles – including how people are accessing social platforms, how frequently active u