论我国体育专题节目的现状与发展——以CCTV5《篮球公园》为例..doc

PAGE PAGE 37 论我国体育专题节目的现状与发展——以CCTV5《篮球公园》为例 广播电视新闻系12广电2 陈杰伦 指导老师：林渊渊 摘要 随着我国体育事业的蓬勃发展，体育节目也随之成为各大电视台的兵家必争之地。除了体育赛事的直播，体育专题节目也成为各大电视体育频道的一个重要栏目形式。体育专题节目经过了多年的探索与发展，已经形成了一定的受众群体基础，在社会上形成了一定的影响力。然而随着新媒体的崛起，依托传统媒体为平台的电视体育专题节目正受到史无前例的冲击。 本文在对我国的电视体育专题节目的梳理过程中，以《篮球公园》这个栏目为样本，采用文献调查法、内容分析法等研究方法，对其进行深入地分析与研究，从栏目的立意宗旨、内容编排、主持人打造、品牌意识、受众定位、广告定位等几方面着手研究，总结栏目的成功可取之处，分析栏目的不足，以及面临的竞争与挑战，为《篮球公园》栏目的合理发展提供有效的建议。从而，为我国该类型的体育类电视体育新闻杂志栏目的发展提供更多有价值的建议，服务于广大受众，也为体育传媒的从业人员提供更多更好的意见与策略。 关键词 体育专题节目；现状与发展；体育节目；体育新闻；篮球节目 ABSTRACT With the vigorous development of the sports enterprise in our country, sports has become each big television An important part. In addition to live sporting events, sports programmes also become each big TV sports channel forms an important program. Sports programmes after years of exploration and development, has formed a certain audience base, formed the influence in society. However, with the rise of new media, relying on traditional media as a platform of TV sports project is under the unprecedented impact. Based on our countrys TV sports project of carding process, with Hooppark this column as sample, Using the methods of literature survey method, content analysis, in-depth analysis and research.From column with a purpose, content, layout, host, brand awareness and the orientation of the audience, advertising and so on several aspects, Summarizes the success of the program to recommend, the shortcoming of the column, and the competition and challenge, for the rational development of Hooppark provide effective Suggestions. And, for our country the type of the development of sports TV sports news magazine columns to provide more valuable Suggestions, serves the masses of audience, also for the sports media practitioners to provide more and better advice and strategies. KEY WORDS sports feature program;present situation and the development;sports programs;sport news;basketball program 目 录 1. HYPERLINK \l 前言 前言………………………………………………………………………………4 HYPERLI