平面广告中二维空间向三维空间的转化.doc

摘要 WORD资料整理 PAGE IV 完美格式可编辑 雕刻洛阳 ——论文平面设计中二维空间向三维空间的转化 摘 要 伴随着人类社会的进步和全球信息化,本平面设计结合今日益多元化的设计形式,不再仅仅利用以往所惯用的那些平面视觉语言表现设计效果，而是采用现今平面广告设计中现今流行的“立体化”的视觉表现形式为切入点,探索平面广告设计如何突破二维的表现形式,把平面立体化、延展视觉空间,构建出更具表现力的新视觉语言,以丰富平面广告的表现形式,增强视觉冲击力,吸引受众的眼球，从而达成设计目的。 根据“雕刻洛阳”这一设计主题该设计采用简约的艺术表现形式，以洛阳的古代文化传统和遗留的社会现实元素为基础，并将其现代化糅合进入现代生活与设计气息，画面看似简单却又不简单。并以钟表为主要的表达形式，并附加量的堆积从而实现质的变化（由二位平面转向三位平面）。使得设计作品呈现出一种既具有古代传统气息又不缺乏现代设计流行元素，整个设计效果简单而又具有韵味。 关键词：简约主义 立体化 钟表 雕刻洛阳 Sculpture Luo yang ——Paper plane design have 2 d to 3 d conversion of the space ABSTRACT Along with the progress of human society and the global information, this plane design combined with the design of this increasingly diversified forms, no longer just use before the plane used visual language performance design effect, but now the of plane design of nowadays popularity three-dimensional to take visual form as the breakthrough point, explore plane advertisement design to break through the two dimensional form of expression, the plane three-dimensional, extends visual space, construct more expressive style of new visual language, to enrich the plane advertisement forms, enhance the visual impact, attract an audiences attention, thus achieve the design purpose. According to sculpture luo yang this one design theme this design USES the contracted art form, the ancient cultures of the luo yang and bits of traditional social reality elements as the foundation, and the mixture into the modern life and modern design breath, the picture looks be like simple but again not simple. And for the main expression clocks and watches, and additional amount so as to realize the accumulation of qualitative change (by two flat surface to the three plane). Make the design work present one kind of both the ancient traditional flavor and not with lack of modern design popular elements, the whole design effect is simple and have lasting appeal.