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Communication Plan for CD391, 2013 2013 CD391公关传播规划 December 4, 2012 2012 12月4 日 Communication Objective/传播目标 ÿTo create the product image as a benchmark in the medium to high-end auto market through in-depth advertisement of CD391’s advanced configuration, upscale features and outstanding fuel efficiency. ÿ通过深入传播CD391的卓越科技配置、高档设计 ，打造其高效节能 的产品形象，树立CD391在中高级车市的新标杆地位。 Communication Strategy Continuous Communication