《三清山旅游贸易集团旅游服务贸易发展原因及对策分析论文》-毕业论文设计（学术）.docVIP

PAGE 三清山旅游贸易集团旅游服务贸易发展原因及对策分析 及对策分析 PAGE II 摘 要 三清山作为江西省第一个世界自然遗产，于 2008 年加入《世界遗产名录》，旅游业发展迅速，优势明显，但是同样存在不足。本文以三清山旅游产业发展集团有限公司为例，依照数据分析三清山旅游服务贸易的现状，分析三清山旅游服务贸易存在的旅游基础设施不完善、管理措施落实不到位、缺乏国际化服务体系、国际宣传力度不够等问题，找出其发展瓶颈，最后，针对三清山旅游服务贸易存在的问题，提出应对的策略，旨在发掘三清山旅游业增长面临的深层次挑战，寻找目前三清山旅游业发展的机遇，从而提出相应的发展对策，从而推动三清山旅游业持续稳定快速增长，以推动江西省旅游服务贸易的快速发展及江西省整体经济的腾飞。 【关键词】三清山；旅游服务贸易；发展原因；对策分析 江西农业大学南昌商学院 Abstract Abstract San qing shan as the world natural heritage first in Jiangxi Province, joined the World Heritage List in 2008, the rapid development of tourism, have obvious advantages, but also disadvantages. In this paper, the development of San qing shan Tourism Industry Group Co. Ltd as an example, in accordance with the data analysis of the current situation of San qing shan tourism service trade, analysis the existing problems of San qing shan tourism service trade of tourism infrastructure is not perfect, the implementation of management measures are not in place, the lack of international service system, international propaganda is not enough, find out the bottleneck of the development, finally, in San qing shan problems of trade in tourism services, put forward a strategy to deal with, to explore deep-seated challenges San qing shan tourism growth faces, looking for the tourism development of San qing shan from the opportunity at present, and put forward corresponding countermeasures, so as to promote the tourism industry in San qing 【Key Words】San qing shan; tourism service trade; reasons for development; countermeasure analysis 目录 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc366866069 摘 要 PAGEREF _Toc366866069 \h 1 HYPERLINK \l _Toc366866070 Abstract PAGEREF _Toc366866070 \h 2 HYPERLINK \l _Toc366866072 绪 论 PAGEREF _Toc366866072 \h 4 HYPERLINK \l _Toc366866073 一、旅游服务贸易基本概念和分析方法 PAGEREF _Toc366866073 \h 6 HYPERLINK \l _Toc366866074 （一）旅游服务贸易的基本概念 PAGEREF _Toc366866074 \h 6 HYPERLINK \l