《中国现代酒店业的特点分析论文》-毕业论文设计（学术）.docVIP

PAGE l 摘 要 旅游业是一个与国际接轨较为紧密的国际性产业。随着对外开放的逐步深入,中国的旅游业进入了一个较好的发展时期,旅游市场也在发生着不断的变化。这种变化一方面表明中国旅游市场随着旅游业的发展呈现出极大的活力,另一方面表明随着市场扩大和深化,那种短期营销和近视营销已不能适应市场竞争的需要,只有实施长期性、全员性的营销战略,方可参与竞争赢得市场。 从目前旅游企业发展现状和前景来看,企业的营销战略已成为影响企业兴衰成败的关键,企业的生存与发展在很大程度上取决于是否制定切实可行的营销战略,可以说,市场经济越发达,竞争就越激烈,企业营销战略就越重要。 本文对全员营销进行了理论和实践的研究，系统性的阐述了旅游营销的基本内容及其特点，对整体的旅游营销环境进行了深入的解剖分析。同时，在发现我国旅游营销现状——营销部为整个企业的核心部门而“一手遮天”，部门与部门之间合作不密切，全员缺乏营销意识，而提出了可以改进的方式方法，帮助我们的旅游产业更好的健康发展！ 关键词：全员营销 应用 发展  Abstract Tourism is a more closely with international standards of international industry. With the opening of Chinas tourism deepens, into a good development period, tourism market also is in produce with the constant change. This change hand shows that Chinas tourism market with the development of tourism presents great vitality, on the other hand that expand and deepen as the market, that kind of short-term marketing and myopia marketing has not been able to adapt the requirements of market competition, only implement a long-term and company-wide marketing strategy, can participate in competition to win the market. From the current development status and prospects of tourism enterprises, enterprises marketing strategy view has become the key influence enterprise vicissitudes, enterprises survival and development depends largely on whether the enact practical marketing strategy, we can say, the more developed market economy, competition is more intense, the enterprise marketing strategy is more important. This paper marketing (employees) relationship marketing theory and practice of research, systemic expounds the basic content of tourism marketing and its characteristic, to the whole of the tourism marketing environment makes a thorough dissection. Meanwhile, in our country tourism marketing situation - found for the entire enterprises Marketing Department YiShouZheTian and core department, department and department employees for cooperati