商务英语理论呕与实务.pptVIP

书名：商务英语理论与实务 ISBN： 978-7-111-26653-2 作者：蒋景东 出版社：机械工业出版社 本书配有电子课件 商务英语理论与实务 高职高专 ppt 课件 商务英语理论与实务 机械工业出版社 商务英语理论与实务 高职高专 ppt 课件 Contents Introductory Remarks Financing International Trade Management Marketing Human Resources Intercultural Communication Business English 商务英语理论与实务 高职高专 ppt 课件 Situation 1 Introductory Remarks Objectives The Nature of Business Business Ethics Business Strategies Business Environment 商务英语理论与实务 高职高专 ppt 课件 Task 1 Business Nature Objectives 1. Grasp the definition of business. 2. Grasp the four factors of production and the relationships among them. 商务英语理论与实务 高职高专 ppt 课件 Task 1 Business Nature I Pre-reading Pair work: Discuss the following questions with your partner. 1. What do you think are business activities? 2. Why do people do business? 3. Have you any experience in a certain business before? What kind of business is it? 4. What do you think is the most important quality a businessman should have? 5. What is the nature of business? 商务英语理论与实务 高职高专 ppt 课件 Task 1 Business Nature II Case study of the task What Are Business Activities? In your daily life, usually you may make telephone calls; have your eyeglasses repaired; ride in a taxi; consult your doctor; deposit money in your savings account; buy a new bicycle tire; or advertise for your lost dog or your family issued checks to pay automobile insurance and electric bill; bought a rug and chairs; mailed a letter to order some books; paid the newsboy; hired a carpenter to repair a window frame; bought a United States savings bond at the bank; left a roll of film at the camera shop; had dinner at a restaurant. These are a kind of activities. But the following are another kind of activities : If you help a friend repair a car or paint his house, you would be working. 商务英语理论与实务 高职高专 ppt 课件 Task 1 Business Nature Questions : 1. Which are business activities? 2. Which are not business activities? 3. How to tell business activ