《HONDA本田广告和品牌战略》-课件设计（公开）.pptVIP

Main Contents Company Profile Products Motorcycles Automobiles Mountain bikes Engines Robots Aeroplanes Honda is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, etc. Big events Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. The first production automobile from Honda was the T360 mini pick-up truck The first production car from Honda was the S500 sports car. Advertisements or brand strategy Honda‘s official slogan is “The Power of Dreams”. But they have never used this slogan to sell their products. Mr. Honda’s belief is that well built products will sell themselves. As we all know，its products do have damn good qualities.It’s not difficult to explain why people like its products. So quality which Honda is always focusing on is the heart of its brand strategy. Concept Motorcycle Asimo Fomula 1 The end “人生的青春，逝去就不再来了。” “年轻有为”是指能够珍重青春的人，如果青年时代无所作为，那就是“年轻无为”，这实在很可惜。 本田宗一郎 * * Honda’s marketing communication advertising or branding strategy 1 Company Profile 2 Advertisements or brand strategy 3 Some Pictures 4 Reference Thank you!