牛津高中英语优秀教案课程教学设计M4U1-Reading-Advertisements.doc

PAGE PAGE 4 教案题目： Advertisements 适用年级： 高中一年级 使用教材：译林版《牛津高中英语》 Module 4 Unit 1 Reading 教案设计： Teaching Plan for Advertisements 适用年级： 高中一年级 使用教材：译林版《牛津高中英语》Module 4 Unit 1 Reading Teaching Objects: 1. To enable the Ss to understand the reading strategy and use it; 2. To help the Ss get a better understanding of advertisements; 3. To enable the Ss express their ideas about advertisements and help them to build a proper idea about being smart about advertisements Teaching key Points: 1. To help the Ss understand the reading strategy and guide them to practice using the strategy. 2. To help the Ss discuss the topic about advertisements. Teaching Procedure Step 1 Lead-in Ask the Ss: What do you think of your school life? Try to connect the Ss’ answers with school clubs. 2. Group work Suppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. You can only use three sentences at most. Ask some students to give their sentences and tell the Ss “What you did just now is in fact a kind of advertising.” Ask the Ss: Have you realized what you did just now is actually a kind of advertisement? introduce the topic of the classAdvertisements Step 2 What is an advertisement? Ask the Ss “What is an advertisement?” Let them use their own words. The Ss may have difficulty expressing it clearly and properly.We are so used to advertisements that we often ignore them. So today we are going to read a passage about advertisements and try to learn more. Ask the Ss to read the passage (the part of “What is an advertisement?”)to get the author’s definition of advertisements. An advertisement provides information and uses persuasive languages and exciting images to encourage people to buy a product or service or believer in an idea. More questions to help the Ss understand this part: Where can we see advertisements? Media Billboard, newspapers, magazi